Zimbabwe and Zambia plan to work together to rebrand Vic Falls
08 Wed, Sep 2010

The tourism ministries of Zimbabwe and Zambia have pledged to work together to review and renew plans for the management and marketing of the Victoria Falls as a key tourism destination.

According to a report in Zimbabwe's The Herald a recent visit from a Zambian delegation to Zimbabwe resulted in plans for the governments to work together rather than rely on private investors.

The report says the tourism ministries are considering a paradigm shift in the perception of the World Heritage Site status of Victoria Falls, as currently the destination is not making significant economic gains as a result of its status.  Also under review is the name 'Victoria Falls'.

 

Ross Kennedy, member of the GotoVictoriaFalls.com campaign says he is aware of the ongoing discussions by authorities from relevant ministries with consultants to relook at the Victoria Falls Master Plan that was launched many years ago by the Canadian International Development Agency (CIDA).  "This plan sets out to ensure that development is within current best practice and recognises the World Heritage and iconic status of the Victoria Falls," says Kennedy.

Regarding the role of the private sector in promoting the destination, Kennedy adds: "The private sector has always, and will always play a key role in interfacing with all relevant authorities with regard to tourism development in the region.  GotoVictoriaFalls.com is a shining example of the collaborative efforts within the greater tourism body in Zimbabwe to support and enhance the marketing efforts of the tourism ministry and the Zimbabwe Tourism Authority to promote Victoria Falls' status as a regional tourism hub."